Our Fights


Luneale committed against menstrual precarity - committed french company

Fight against period poverty

For people in precarious situations, access to sanitary protection represents a huge burden on the budget. And when trade-offs have to be made, it is not uncommon for some to find themselves with tissues or toilet paper in their panties. This is not acceptable!

Since 2015, when Luneale was created, we have been working with associations that fight against menstrual precariousness like Règles Elémentaires. And you can even help us: by dropping by La Cup, if you have any disposable pads left, you can send them to them on our behalf so that they can be distributed to people who need them. 

We also help student associations, CROUS, communities of communes and other institutions that organize distributions of healthy pads.

Advocating for inclusivity

Women who do not menstruate are still women.

Not all menstruating people are women.

Not all menstruating women have the same culture, the same morphology, not all of them are able-bodied, not all of them have the same relationship to their body.

So what?

We write inclusively, we think inclusively because it is in our values and beliefs. As a brand of "intimacy" (although one could argue about that word), we think it's important.

But if we have convictions, we are not in the injunction: if you don't agree with us, let's talk about it!


Luneale - inclusive french brand - inclusivity


Luneale French brand ecology

Reduce our footprint

La Cup is a sustainable, zero waste solution with an extremely low carbon footprint. We are millennials, and as such, we know we have a role to play in preserving the planet.

So we do everything to reduce our footprint: our products are all made in France, they are natural.

95% of our suppliers are located within a 650km radius of our warehouse, in order to limit unnecessary transportation.

We think about the global impact of our products: for example, we launched our wipes because some people did not use the cup simply because they do not always have access to water. And as we designed Les Wipes (biodegradable and compostable), if they convince people to switch to The Cup, then their impact is very positive, even if they are not zero waste.

Our mantras

Take a different perspective
Our ambition is to offer you the best products. We would like 100% of you to like them, and to make perfect products, we are convinced that we should not have any preconceived idea. We often have our opinion at the beginning, but it's only ours.

So we work with a lot of different approaches (sometimes it's a little bit all over the place, but those are often the best moments): we get information, we listen to very different points of view, we consult experts, we read a lot (too much!) of studies, we consult our customers...
Act with conscience
We all have the power to act today.

We believe that the health of our bodies and that of the planet are intimately linked.

Every day, we make a difference by proposing healthy, eco-friendly and practical solutions, by supporting solidarity initiatives for a better understanding of menstrual health, by advocating for inclusiveness, diversity, empowerment and human rights.
Talk with honesty
We owe you transparency, there is no taboo between us!

This is reflected in our words, in our pictures too (no body alterations here!)

We try to be always positive, and we know how to talk about our mistakes and failures, because life is like that!

This also means that the information we give you is always sourced and documented, and that we do our best to make you feel free to exchange with us on any subject.